Your moving company needs more money to grow, thrive, and expand its operations, but how do you get from where you are right now to where you want to be? How do you improve your performance? And, is it even possible to double your moving company’s revenue within the span of a few months?
The answer is two words: lead nurturing
Yes, it is possible to expand your business. There are not so many resources out there that offer guidance on how moving companies can grow their revenue over the course of a few active months through lead nurturing. This is why we have decided to create a concise, but powerful guide to assist your moving company absorb the effective ways to attract more customers and income through magnificent Customer Relationship Management and Interactions.
Not all customers want to move right away. Some have it coming up in a few weeks, others have it coming in a few months, and some others aren’t certain if they will actually ever move or not. This is where lead nurturing comes into play.
Lead nurturing involves a delicate process of creating relationships with this prospective audience and maintaining that relationship regardless of whether the audience is ready to book an appointment or not.
The same way you keep shooting your shot with someone you like until they like you back (or tell you to ‘go away’), your moving company needs to keep in touch with these prospects. The prospects may not like you – or think they need you – initially, but if you keep working on winning them over, the odds may in fact tilt in your favor. “It’s all in the follow-up.”
If you’re passionate about growing your business, then you’ll know you need to understand all the intricate sides to lead nurturing.
Lead nurturing increases the possibility of a person buying your services. Maintaining some form of relationship with potential customers is exactly what you need to be thinking about in today’s world of business.
Nurturing leads involves staying in touch with your leads. You’ve got to decide which platforms to utilize: phone, email, direct mail, etc.
We’ve found that carefully written emails have been very helpful with staying in touch with leads.
Let’s face it: calls can be a bit more invasive than necessary! Nobody wants to be interrupted amidst their day to hear about some moving company – unless they ask to be called or have an appointment scheduled with the company.
Emails on the other hand, though not as direct, prove to be most effective. But how does it work? Let’s find out.
Be aware that you can set up different lead nurturing campaigns for your moving company. However, some are more effective than the others.
To save you a lot of stress, headache, and a waste of money, we recommend these two campaign types for your moving company:
Hot lead campaigns involve crafting a lead to your customers that are just about ready to purchase the services of your moving company. They have indicated interest and they may be moving within the next week, or even in a few days.
Armed with this information, you can tailor your campaign to include some sort of discount to create urgency, last minute packing tips they might easily forget or going on to answer some of the most asked questions by movers in your mail.
Just like the name sounds, these lead nurturing campaigns are most effective for your leads who have indicated interest but ate not quite ready to book your services.
Now, you might be thinking, why should you spend your resources on leads that are not ready to book? Think of it as investment – because that’s exactly what it is. Still doesn’t make sense? Guess what? If you don’t stay in touch with your leads when they’re not ready to buy, they will likely go with someone who stays in touch when they’re ready.
The overall objective of your keep in touch campaigns is to educate your potential customers, to build your brand’s reputation with the prospects, and to establish yourself as an authority in the field. When done right. keep in touch campaigns help to generate brand loyalists and long term customers.
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